11. 19. 2012
Full Sail’s Session Premium Lager and Session Black Lager Now in Six Packs
Hood River, Or – Full Sail Brewing announced today that they will be releasing their Session Premium Lager and Session Black Lager in six packs. “Back in 2005 when we first brewed Session, we believed that our customers wanted more from craft beer than an IBU arms race. There was room for a beer that was balanced, nuanced and emphasized camaraderie more than extremity. Now several million cases later, that belief has been validated. So, we are extremely excited to release Session Premium Lager and Session Black Lager 6 packs,” said Irene Firmat, Full Sail Brewing Company’s Founder and CEO.
Not a micro, not a macro, not an import, Session is perfectly positioned for the customer searching for the perfect lager. It’s a world-class beer brewed by a pioneering craft brewer. Since the launch in 2005 the Session line has brought home GABF gold and silver, was named the World’s Best Premium Lager, and earned gold and bronze at the World Beer Cup. With more than 40 medals, and accolades from the Wall Street Journal to Epicurious to Vanity Fair – Session is more than a cute and interesting package.
“So who is the quintessential Session drinker? That’s hard to say, really. You see, virtually everyone who likes beer likes Session. Whether they’re craft beer aficionados, import drinkers or devotees of lawnmower beers, Session is the one beer they can all agree on. Even Session’s name speaks to that rare ability to cross boundaries. Beer geeks might presume we named it Session because it bears a resemblance to British ‘session beers,’ the ones that go down so easily you can drink two or three in a row. At the brewery in Hood River, Oregon, locals would insist it’s called Session as a shout-out to Full Sail’s boardsports heritage: as in surf session, jam session, have a good session. In fact, they’re both right. And that’s the beauty of Session. It’s inclusive without being ordinary. Accessible without becoming mainstream. It’s a brand that lets you own a little piece of it. And there’s nothing more powerful than that. And now, these two Sessions have their own brand new six-packs – that is pretty powerful too,” added Firmat.
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